Hilary Wright, D.B.A.

Dr. Wright has 20 years’ experience as a marketing professional, mostly leading teams producing digital and content marketing for business-to-business technology firms and agencies. Her research goal is to contribute to a deeper understanding of how marketing can be used to positively impact consumers and society, and her interests include brand activism, marginalized consumers, consumer vulnerability and digital marketing. She earned a Doctor of Business Administration from Creighton University.